This is about optimizing businesses
There are a lot of problems in the real world about perceiving the correct chance. Studies show that we humans are biased by fast decisions and that we are sometimes not exploring the problem domain long enough to take the best decision. This blog post will show you the optimal decision to pay the best price for an auction on ebay and to find the best gas station if you are driving a known route.
Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we can observe when we do a deep dive into our analytical data. So some prejudices will be confirmed and for some male brand managers some new insights will pop up.
In the past I managed a lot of projects in ecommerce. Most of the time it was about building or optimizing online shops. This blog post summarizes some of the techniques that I am using for making it possible to deliver the requested quality on time and on budget.
Further I will bust some myths and explain how you should behave.
This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically.
I am currently reading the book “The Lean Start Up” by Eric Ries the former CTO of IMVU. He started a new methodology with a lot of methods to embrace innovative product development in uncertainty. We already discussed why you should establish a culture of uncertainty. Now lets see how you can use the methods in marketing.
When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc.
This blog post will give an overview about the most important abbreviations, explain what they measure, and how to influence them.
Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some old ways are not successful anymore and the strategy has to be adapted. This blog post will give a short overview about the process of how to adapt to these new challenges and how to be able to do professional circular controlling.
In the last 3 years the online tracking tools like Google Analytics, Omniture, Kissmetrics or CoreMetrics made a lot of progress. Besides normal click counting they more and more turned into controlling tools that show how your marketing budget affects your online sales.
In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing a lot of profit and which of these are running poor. At every beginning of the month you have to assign 100,000 € to the best running campaigns to get the most revenue.
Business woman who is not certain what to do.
Every company has to regularly take business decisions. It begins with hiring decisions, followed by budget allocation decisions over make-or-buy decisions and product-portfolio decisions.
A few month ago I viewed a TED talk by Barry Schwartz the author of The paradox of choice – Why less is more. He began with a little story that I wanted to retell:
When I was young there were 3 types of jeans, they did not have a great quality but it was easy to decide. In our days if you go into a store there are 1.000 types of jeans. He tried 25 of them and then he bought one. It was the best fitting jeans he have ever worn but He was unhappy with his choice.