Don’t be inefficient by accident 5 productivity tools you should use

This blog post will explain some tools that me and my team at Incentergy are applying for exceptional productivity. Most of them are not specific for IT and can be used for a lot of situations in life.

Marketing Controlling

In our google analytics I saw that for “marketing controlling” and “online business blog” our incentergy pages are often shown but not often clicked because we are not shown on the first page. So this blog post will give you 5 tips to enhance your marketing controlling and make even more money online and I[…]

How do women buy fashion?

Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we can observe when we do a deep dive into our analytical data. So some prejudices will be confirmed and for some male brand managers some[…]

Programmatic buying in the ads industry

Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use it and how to optimize it.

How to do lean marketing

This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically. I am currently reading the book “The Lean Start Up” by Eric Ries the former CTO of IMVU. He started a new methodology with a lot of methods to[…]

Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV

When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc. This blog post will give an overview about the most important abbreviations, explain what they measure, and how to influence them.

The online marketing process

Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some old ways are not successful anymore and the strategy has to be adapted. This blog post will give a short overview about the process of[…]