Next generation software cost estimation based on BPMN (2.0) and Function Point Analysis (CPM 4.3.1)

Problem You are a product manager (scrum term: product owner) for a software and you have to decide based on effort and business value which feature to implement next. This blog post will ellaborate on a highly sophisticaded solution for the problem of effort estimation. Standards When using scrum the user requirements are captured as Read more about Next generation software cost estimation based on BPMN (2.0) and Function Point Analysis (CPM 4.3.1)[…]

The online marketing process

Web online marketing endless possibiliies

Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some old ways are not successful anymore and the strategy has to be adapted. This blog post will give a short overview about the process of how to adapt to these new challenges and how to be able to do professional circular controlling.

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