Optimal Marketing Budget Allocation with Non Linear Solving

How to get the biggest bang for your bugs

In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing a lot of profit and which of these are running poor. At every beginning of the month you have to assign 100,000 € to the best running campaigns to get the most revenue.

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