How do women buy fashion?
Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we can observe when we do a deep dive into our analytical data. So some prejudices will be confirmed and for some male brand managers some new insights will pop up.
In the last 3 years the online tracking tools like Google Analytics, Omniture, Kissmetrics or CoreMetrics made a lot of progress. Besides normal click counting they more and more turned into controlling tools that show how your marketing budget affects your online sales.