The most important software piece the domain model

This blog post will elaborate on the most important part of a good software system: the domain model. As everybody knows business software is for IT alignment making sure that the organizational processes are optimally supported by a system. This can only be done if the data in the system is correct and represents the domain objects in a good way.

Survey entities perspective

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Don’t be inefficient by accident 5 productivity tools you should use

This blog post will explain some tools that me and my team at Incentergy are applying for exceptional productivity. Most of them are not specific for IT and can be used for a lot of situations in life.

more efficiency during your working time

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Predictive analytics for project management

According to the CHAOS-Report around 70% of IT projects are challenged or completely failing. In the last 10 years these number did not change a lot. It is still the case that around 70% of IT projects fail. This blog post will show you some techniques to control your project and make sure that it is completed in time and in budget.

Gant chart Inna Pommeranz  / pixelio.de

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Marketing Controlling

In our google analytics I saw that for “marketing controlling” and “online business blog” our incentergy pages are often shown but not often clicked because we are not shown on the first page.

Desk with laptop, charts and purse

So this blog post will give you 5 tips to enhance your marketing controlling and make even more money online and I will post later if this helps to enhance our google ranking for these two keywords.

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How to get the best price on ebay and get cheap gas. Optimal stopping strategies.

There are a lot of problems in the real world about perceiving the correct chance. Studies show that we humans are biased by fast decisions and that we are sometimes not exploring the problem domain long enough to take the best decision. This blog post will show you the optimal decision to pay the best price for an auction on ebay and to find the best gas station if you are driving a known route.

A business man working on modern technology, selective focus

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How do women buy fashion?

Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we can observe when we do a deep dive into our analytical data. So some prejudices will be confirmed and for some male brand managers some new insights will pop up.

Women seeing shoes and beeing happy

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Thoughts about project management + 3 myths busted

In the past I managed a lot of projects in ecommerce. Most of the time it was about building or optimizing online shops. This blog post summarizes some of the techniques that I am using for making it possible to deliver the requested quality on time and on budget.

Further I will bust some myths and explain how you should behave.

Team thumbs up for project

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