Don’t be inefficient by accident 5 productivity tools you should use

This blog post will explain some tools that me and my team at Incentergy are applying for exceptional productivity. Most of them are not specific for IT and can be used for a lot of situations in life.

more efficiency during your working time

[…]

Marketing Controlling

In our google analytics I saw that for “marketing controlling” and “online business blog” our incentergy pages are often shown but not often clicked because we are not shown on the first page.

Desk with laptop, charts and purse

So this blog post will give you 5 tips to enhance your marketing controlling and make even more money online and I will post later if this helps to enhance our google ranking for these two keywords.

[…]

How do women buy fashion?

Incentergy is working a lot together with fashion retailers and fashion brands. Therefore we have some good insights into customer behavior. This blog post will explain some behavior that we can observe when we do a deep dive into our analytical data. So some prejudices will be confirmed and for some male brand managers some new insights will pop up.

Women seeing shoes and beeing happy

[…]

Programmatic buying in the ads industry

Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use it and how to optimize it.

yellout-megaphone-advertisment

[…]

How to do lean marketing

This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically.

Lean Marketing Cycle

I am currently reading the book “The Lean Start Up” by Eric Ries the former CTO of IMVU. He started a new methodology with a lot of methods to embrace innovative product development in uncertainty. We already discussed why you should establish a culture of uncertainty. Now lets see how you can use the methods in marketing.

[…]

Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV

Chats and money for KPIsWhen you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CACCLV etc.
This blog post will give an overview about the most important abbreviations, explain what they measure, and how to influence them.

[…]

The online marketing process

Web online marketing endless possibiliies

Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some old ways are not successful anymore and the strategy has to be adapted. This blog post will give a short overview about the process of how to adapt to these new challenges and how to be able to do professional circular controlling.

[…]