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Tag: CTR

Programmatic buying in the ads industry

Posted on 2013-10-062013-10-07 by Manuel Blechschmidt

Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use it and how to optimize it.

yellout-megaphone-advertisment

[…]

Posted in Advertising, Automation, Big Data, Online Marketing, Optimization, Real Time BiddingTagged ads, advertisement, CTR, dmexco, multi-armed-bandit, online marketing, programmatic buying, real time bidding, slogang, statisticsLeave a comment

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