This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically.
I am currently reading the book “The Lean Start Up” by Eric Ries the former CTO of IMVU. He started a new methodology with a lot of methods to embrace innovative product development in uncertainty. We already discussed why you should establish a culture of uncertainty. Now lets see how you can use the methods in marketing.