In this blog post I will describe how I connected RStudio running on an Ubuntu Linux Notebook through JDBC to a Microsoft SQL Express R2 2008 Server. An overview can be seen here:
There are a lot of problems in the real world about perceiving the correct chance. Studies show that we humans are biased by fast decisions and that we are sometimes not exploring the problem domain long enough to take the best decision. This blog post will show you the optimal decision to pay the best[…]
Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use it and how to optimize it.
Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some old ways are not successful anymore and the strategy has to be adapted. This blog post will give a short overview about the process of[…]
This post will show the different steps that are required to create ads based on an RSS feed hosted somewhere on the web.