Softskills in project management

This article will give a short introduction about softskills and stress management in a project. This is necessary because if projects fail then in 80% of the cases it is a problem between multiple human beings and not a technical problem. ©

Workforce organzation and management for real world teams outside of IT

In the IT world we have a lot of systems to organize our daily business. Process models tell us how to do our work but what about models for outside IT? How should for example an accountant office organize their workforce and their tasks? This blog post will introduce a queue based model that emphasizes[…]

The most important software piece the domain model

This blog post will elaborate on the most important part of a good software system: the domain model. As everybody knows business software is for IT alignment making sure that the organizational processes are optimally supported by a system. This can only be done if the data in the system is correct and represents the[…]

Don’t be inefficient by accident 5 productivity tools you should use

This blog post will explain some tools that me and my team at Incentergy are applying for exceptional productivity. Most of them are not specific for IT and can be used for a lot of situations in life.

Marketing Controlling

In our google analytics I saw that for “marketing controlling” and “online business blog” our incentergy pages are often shown but not often clicked because we are not shown on the first page. So this blog post will give you 5 tips to enhance your marketing controlling and make even more money online and I[…]

How to get the best price on ebay and get cheap gas. Optimal stopping strategies.

There are a lot of problems in the real world about perceiving the correct chance. Studies show that we humans are biased by fast decisions and that we are sometimes not exploring the problem domain long enough to take the best decision. This blog post will show you the optimal decision to pay the best[…]

Programmatic buying in the ads industry

Some weeks ago I was in cologne on the dmexco and the current trend in the online marketing industry is programmatic buying. This blog post will explain how to use it and how to optimize it.

How to do lean marketing

This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically. I am currently reading the book “The Lean Start Up” by Eric Ries the former CTO of IMVU. He started a new methodology with a lot of methods to[…]