How to do lean marketing

Posted on 2013-09-162013-10-07 by Manuel Blechschmidt

This blog post will explain how to apply lean methodologies to your current marketing process and how the incentergy platform is already applying these principles automatically.

Lean Marketing Cycle

I am currently reading the book “The Lean Start Up” by Eric Ries the former CTO of IMVU. He started a new methodology with a lot of methods to embrace innovative product development in uncertainty. We already discussed why you should establish a culture of uncertainty. Now lets see how you can use the methods in marketing.

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Metrics in the online marketing business – CPC, CPM, CPO, CAC, CLV

Posted on 2013-08-122019-05-24 by Manuel Blechschmidt

Chats and money for KPIs When you start with online business you will read a lot about 3 letter abbreviations like CPC, CPM, CPO, CAC, CLV etc.
This blog post will give an overview about the most important abbreviations, explain what they measure, and how to influence them.

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Optimal Marketing Budget Allocation with Non Linear Solving

Posted on 2013-06-272013-10-10 by Manuel Blechschmidt

How to get the biggest bang for your bugs

In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing a lot of profit and which of these are running poor. At every beginning of the month you have to assign 100,000 € to the best running campaigns to get the most revenue.

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