How to do optimal marketing budget allocation?
In this blog post we will show an example of the methods that the incentergy platform applies to do mathematically proven optimal decisions for online marketing budget allocations. The system must make some assumptions about how the revenue which was generated by the marketing channel. Under these assumptions the shown behavior is optimal. This means that there is no way to spend less money to win this explore-exploit-dilemma.
Also read: Optimal Marketing Budget Allocation with Non Linear Solving