AdWords – Incentergy – Effizienzsteigerndes Projektmanagement

The online marketing process

Online marketing compared to offline marketing is one of the newer process sets in economics. Everybody has to learn new things quickly and the possibilities are growing every week. Some […]

2013-07-29

Why multi channel attribution is a self-fulfilling-prophecy

In the last 3 years the online tracking tools like Google Analytics, Omniture, Kissmetrics or CoreMetrics made a lot of progress. Besides normal click counting they more and more turned […]

2013-07-09

How to automatically create Ads from an RSS feed with Google App Scripts?

This post will show the different steps that are required to create ads based on an RSS feed hosted somewhere on the web.

2013-06-14

How to do optimal marketing budget allocation?

In this blog post we will show an example of the methods that the incentergy platform applies to do mathematically proven optimal decisions for online marketing budget allocations. The system […]

2013-06-09

Tag: AdWords

The online marketing process

Why multi channel attribution is a self-fulfilling-prophecy

How to automatically create Ads from an RSS feed with Google App Scripts?

How to do optimal marketing budget allocation?