In this blog post we will consider that you are already running around 10,000 campaigns across 5 different channels and you know which of these are running well and producing a lot of profit and which of these are running poor. At every beginning of the month you have to assign 100,000 € to the best running campaigns to get the most revenue.
In this blog post we will show an example of the methods that the incentergy platform applies to do mathematically proven optimal decisions for online marketing budget allocations. The system must make some assumptions about how the revenue which was generated by the marketing channel. Under these assumptions the shown behavior is optimal. This means that there is no way to spend less money to win this explore-exploit-dilemma.
Also read: Optimal Marketing Budget Allocation with Non Linear Solving